15 answers to 15 questions

George Muia

"My dream is to continue doing what I love, improving and innovating, harvest after harvest."

Coffee trees of the Oldonyo farm

Producer George Muia

I have been involved in coffee growing since I was a child, my parents were coffee growers and I always helped them with the tasks on the farm.
In 2016, I inherited the Oldonyo farm and became a coffee producer”.
George Muia comes from a family of coffee growers, his father taught him from a very young age the workings of a coffee farm.
Years later George took over the management of the farm and became a producer. George is innovative and likes to implement improvements on his Oldonyo farm.

Why are you involved in coffee growing?

I dedicate myself to coffee growing because of family tradition,  and because it is a business that I like. I like.

How long have you been working in coffee production?

I started producing my own coffees in 2016.

Coffee tree from the Oldonyo farm of green coffee producer George Muia.

What is the most satisfying part of your job?

Doing what I really like is very satisfying for me.

What are the most critical moments in the production process of your coffees?

A critical point for me in the production of the batches is the process of process of washing the coffeeThis stage will be important in the nuances that we will find in the flavors of the coffee.

What stage in the harvest do you consider the most important?

I think that all the stages in the production process of our coffeesare important.

What is the most delicate stage in the coffee production process?

The stage that I consider to be the most delicate is the classification of coffees.

What quality controls do you apply to your coffees in the production chain?

Among the quality controls that I apply to my coffees, I would highlight: the fumigation of the coffee trees.

How many members does your coffee production process team have?

On the farm we work 6 permanent people throughout the year, this varies during the harvest season when we work with 36 people.
Workers of the Oldonyo farm of the Kenyan coffee origins

What is the coffee culture like in your region?

The coffee culture in my region is mainly based on small private producers.

What does sustainability mean to you?

To achieve respect and balance with the environment.

What information would you like to receive from roasters about your coffees?

I would like to know the opinion that coffee roasters have of my coffees, so that I can improve.

What is the social part that worries you most in the sector?

Many young people go to the cities, they don’t want to stay in the countryside and work in agriculture.
Oldonyo farm of coffee origin producer Kenya

How is your farm different from others in the same region?

On my farm, we have controlled irrigation on the crops, which is very beneficial for the coffee trees because they always receive the water they need.

What do you think the future will be like for coffee farms?

I believe that the future of coffee farms is promising if we work and invest well.

What is your coffee dream?

My coffee dream is to continue doing what I like, improving and innovating, harvest after harvest.

Publications of our coffee blog

Tonic Coffee

Tonic Coffee Recipe

We bring you a recipe that has made its way into the best cocktail bars and cafes in the world and has positioned itself among the most requested drinks of the summer.

Read more
Travel to Kenya 2021

Diary of our trip to Kenya

Last December we travelled again to Kenya in order to develop new and exclusive batches of coffee together with producers through the knowledge and experience we have in this country.

Read more