15 answers to 15 questions
Jean Vilhena Faleiros
"My love for growing coffee goes beyond this life''
Producer Jean Vilhena
My dedication to coffee growing began when I was born, because God chose me to be born in Ibiraci in the region of Morro Alto, which for me is one of the best places to produce specialty coffees in Brazil.
I come from a family that has been growing coffee for more than 100 years and my love for coffee growing goes beyond this life, I have been producing coffee for more than 30 years.
Why are you involved in coffee growing?
My dedication to coffee cultivation began when I was born, because God gave me the gift of being born in Ibiraci, in the region of Morro Arto, which for me is one of the best places to produce specialty coffee in Brazil. I also come from a family that has been growing coffee for over 100 years and my love for coffee growing goes beyond this lifetime.
How long have you been working in coffee production?
I have been working directly in coffee production for 30 years.
What is the most satisfying part of your job?
For me the greatest satisfaction is in the cup, when it reaches its greatest potential and expresses all our work, care and respect for the coffee fruit.
What are the most critical moments in the production process of your coffees?
The most critical are weather mishaps such as drought, frost and hail.
What stage in the harvest do you consider the most important?
All stages, from harvesting at the exact moment of cherry picking to post-harvest, where we determine the best processes for the fruit to reach its full potential.
What is the most delicate stage in the coffee production process?
The period after the harvest because this is where we polish the coffee fruit and there cannot be any carelessness.
What quality controls do you apply to your coffees in the production chain?
How many members does your coffee production process team have?
What is the coffee culture like in your region?
What does sustainability mean to you?
What information would you like to receive from roasters about your coffees?
What is the social part that worries you most in the sector?
How is your farm different from others in the same region?
What do you think the future will be like for coffee farms?
What is your coffee dream?
Publications of our coffee blog
Coffee cherry infusion
In recent años, after the awakening of the coffee culture in our country, and of specialty coffee in particular, this unknown product is gaining more and more notoriety among coffee aficionados and lovers.
Roasted coffee
Do we know what we drink? Many establishments offer roasted coffee. Let’s opt for a natural roasted coffee that maintains all its properties and flavors.
World of Coffee 2022
A summary of the coffee event of the year: World of Coffee 2022 in Milan. We explain how the days at the Roaster Village went and the activities that Mare Terra Coffee carried out.
