Mission - Vision - Values
To distribute costs and benefits in an ethical and transparent manner among all actors in the coffee chain.
To explicitly contribute to the value of the work of all the members of the coffee chain that make quality coffees possible, respecting the environment and being socially and culturally supportive.
To develop new processes with small producers as the only way to increase the income and quality of life of their families and communities.
To promote the consumption of quality coffee in the areas where it is produced, educating and publicizing business opportunities in rural coffee growing areas, with the objective of avoiding the migration of young people.
To make known the characteristic profiles of each coffee region of each origin and country where coffee is grown in the world.
Create strong working communities by sharing common qualitative and quantitative objectives.
To lead the education of all those involved in the coffee chain, from the small coffee producer to the micro-roaster and the barista, as transmitters of the coffee culture to the final consumer.
Research and develop new processes, involving new technologies, as the driving force for the development of the Mare Terra Coffee project.
We firmly believe in teamwork as the only unit of sustainable growth.