{"id":126811,"date":"2023-08-23T14:43:55","date_gmt":"2023-08-23T12:43:55","guid":{"rendered":"https:\/\/mareterracoffee.com\/blog\/the-importance-of-traceability-in-the-specialty-fee\/"},"modified":"2025-02-18T13:07:27","modified_gmt":"2025-02-18T12:07:27","slug":"the-importance-of-traceability-in-the-specialty-fee","status":"publish","type":"post","link":"https:\/\/mareterracoffee.com\/en\/blog\/the-importance-of-traceability-in-the-specialty-fee\/","title":{"rendered":"The importance of traceability in the specialty coffee industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"126811\" class=\"elementor elementor-126811 elementor-126792\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fae4728 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fae4728\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f8adb39\" data-id=\"2f8adb39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54e38e02 elementor-widget elementor-widget-heading\" data-id=\"54e38e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The importance of traceability in the specialty coffee industry<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section 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elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c2b2c48\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-614407b5\" data-id=\"614407b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46e0e1ab elementor-author-box--layout-image-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"46e0e1ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2021\/12\/patrcia.png\" alt=\"Picture of Patricia Carranco \" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatricia Carranco \t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36e63516\" data-id=\"36e63516\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66cdfc5a elementor-widget elementor-widget-text-editor\" data-id=\"66cdfc5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAugust 23, 2023\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-536a32ac\" data-id=\"536a32ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-962750a elementor-widget elementor-widget-text-editor\" data-id=\"962750a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mareterracoffee.com\/en\/blog\/tag\/quality-control\/\" rel=\"tag\">quality control<\/a>, <a href=\"https:\/\/mareterracoffee.com\/en\/blog\/tag\/traceability\/\" rel=\"tag\">traceability<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5995e008 elementor-widget elementor-widget-text-editor\" data-id=\"5995e008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-126802 size-full\" src=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/08\/Trazabilidad-en-el-cafe-de-especialidad-1-1.png\" alt=\"\" width=\"779\" height=\"580\" srcset=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/08\/Trazabilidad-en-el-cafe-de-especialidad-1-1.png 779w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/08\/Trazabilidad-en-el-cafe-de-especialidad-1-1-300x223.png 300w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/08\/Trazabilidad-en-el-cafe-de-especialidad-1-1-768x572.png 768w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/08\/Trazabilidad-en-el-cafe-de-especialidad-1-1-537x400.png 537w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/08\/Trazabilidad-en-el-cafe-de-especialidad-1-1-600x447.png 600w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/p>\n<p>We talk about <strong>traceability as the complete traceability from the time the seeds are planted until we have a cup of coffee<\/strong> in the morning. The aim is to provide as much <strong>information as possible<\/strong> on each production and sales process to ensure that it is authentic, of <strong>good quality and sustainably produced<\/strong>.<\/p>\n<p>Everything starts at the coffee farms or agricultural cooperatives, where we try to find out as much information as possible about the type of coffee being grown, the climate at the time of harvesting, and the process used.  <strong>This is the key to knowing how good the coffee is and how it affects the environment.<\/strong><\/p>\n<p>When harvesting coffee beans, producers try to collect information on the varietal they have harvested, and thus  <strong>both producers and organizations can demonstrate that their coffee is authentic and inspire consumer confidence,<\/strong>  and be able to help in the decision making process when it comes to buying one coffee or another.<\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-line-height=\"1.2\" data-doc-id=\"754975000000914001\" data-doc-type=\"writer\">In addition, and very importantly,<strong> the traceability of coffee guarantees the wellbeing of the people working on the farms and the care of the environment where it is harvested<\/strong>. <\/p>\n<h2><strong><span style=\"color: #993300;\" data-doc-id=\"754975000000914001\" data-doc-type=\"writer\">Where does traceability start?<\/span><\/strong><\/h2>\n<p class=\"zw-paragraph\" data-textformat=\"{\"fw\":\"none\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-line-height=\"1.2\" data-doc-id=\"754975000000914001\" data-doc-type=\"writer\">The first link where the coffee cherry is grown and processed can be on a farm or in an agricultural cooperative.<\/p>\n<p><strong>For the final consumer it is important to know where the coffee he\/she has purchased comes from.<\/strong><\/p>\n<p><strong>Let us differentiate between farm and agricultural cooperative.<\/strong><\/p>\n<ul data-list-id=\"87724537\" data-list-format=\"{\"level0\":{\"type\":6,\"startsWith\":1},\"level1\":{\"type\":7,\"startsWith\":1},\"level2\":{\"type\":8,\"startsWith\":1},\"level3\":{\"type\":6,\"startsWith\":1},\"level4\":{\"type\":7,\"startsWith\":1},\"level5\":{\"type\":8,\"startsWith\":1},\"level6\":{\"type\":6,\"startsWith\":1},\"level7\":{\"type\":7,\"startsWith\":1},\"level8\":{\"type\":8,\"startsWith\":1}}\" data-spl-bullet-format=\"{}\" data-doc-id=\"754975000000914001\" data-doc-type=\"writer\">\n<li>\n<p class=\"zw-list zw-paragraph\" data-textformat=\"{\"fw\":\"none\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-line-height=\"1.2\" data-list-id=\"87724537\" data-list-info=\"{\"id\":87724537,\"l\":0}\"><strong>Farm<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"zw-paragraph\" data-textformat=\"{\"fw\":\"none\",\"type\":\"text\"}\" data-margin-left=\"0in\" data-text-indent=\"0in\" data-margin-bottom=\"12pt\" data-line-height=\"1.2\">More than 70% of the farms are classified as <strong>small production<\/strong>, each of them <strong>not exceeding 5 hectares<\/strong>. Most farmers try to produce the <strong>maximum amount of coffee with the minimum amount of resources<\/strong>.<\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{\"fw\":\"none\",\"type\":\"text\"}\" data-margin-left=\"0in\" data-text-indent=\"0in\" data-margin-bottom=\"12pt\" data-line-height=\"1.2\"><span style=\"text-decoration: underline;\">Pros<\/span><\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{\"fw\":\"none\",\"type\":\"text\"}\" data-margin-left=\"0in\" data-text-indent=\"0in\" data-margin-bottom=\"12pt\" data-line-height=\"1.2\">More independence, <strong>complete traceability,<\/strong> process control and <strong>direct payments<\/strong> to the producer are guaranteed.<\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{\"fw\":\"none\",\"type\":\"text\"}\" data-margin-left=\"0in\" data-text-indent=\"0in\" data-margin-bottom=\"12pt\" data-line-height=\"1.2\"><span style=\"text-decoration: underline;\">Cons<\/span><\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{\"fw\":\"none\",\"type\":\"text\"}\" data-margin-left=\"0in\" data-text-indent=\"0in\" data-margin-bottom=\"12pt\" data-line-height=\"1.2\">The <strong>cost of production is much higher<\/strong>, the infrastructures created are more expensive, it is difficult to market <strong>without losing identity<\/strong>.<\/p>\n<ul data-list-id=\"97851663\" data-list-format=\"{\"level0\":{\"type\":6,\"startsWith\":1},\"level1\":{\"type\":7,\"startsWith\":1},\"level2\":{\"type\":8,\"startsWith\":1},\"level3\":{\"type\":6,\"startsWith\":1},\"level4\":{\"type\":7,\"startsWith\":1},\"level5\":{\"type\":8,\"startsWith\":1},\"level6\":{\"type\":6,\"startsWith\":1},\"level7\":{\"type\":7,\"startsWith\":1},\"level8\":{\"type\":8,\"startsWith\":1}}\" data-spl-bullet-format=\"{}\">\n<li>\n<p class=\"zw-list zw-paragraph\" data-textformat=\"{\"fw\":\"none\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-line-height=\"1.2\" data-list-id=\"97851663\" data-list-info=\"{\"id\":97851663,\"l\":0}\"><strong>Agricultural cooperative<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"zw-paragraph\" data-textformat=\"{\"fw\":\"none\",\"type\":\"text\"}\" data-margin-left=\"0in\" data-text-indent=\"0in\" data-margin-bottom=\"12pt\" data-line-height=\"1.2\">Farmers pool their resources in certain areas of activity. <strong>They consolidate small lots that start with primary processing of the coffee cherry<\/strong>, then drying and finally export.<\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{\"fw\":\"none\",\"type\":\"text\"}\" data-margin-left=\"0in\" data-text-indent=\"0in\" data-margin-bottom=\"12pt\" data-line-height=\"1.2\"><strong>The cooperative helps solve problems that are difficult for<\/strong> farmers <strong>to solve<\/strong> alone.<\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{\"fw\":\"none\",\"type\":\"text\"}\" data-margin-left=\"0in\" data-text-indent=\"0in\" data-margin-bottom=\"12pt\" data-line-height=\"1.2\"><span style=\"text-decoration: underline;\">Pros<\/span><\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{\"fw\":\"none\",\"type\":\"text\"}\" data-margin-left=\"0in\" data-text-indent=\"0in\" data-margin-bottom=\"12pt\" data-line-height=\"1.2\">They have <strong>access to materials and products at lower cost,<\/strong> receive financing as well as advice from agro-specialists.<\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{\"fw\":\"none\",\"type\":\"text\"}\" data-margin-left=\"0in\" data-text-indent=\"0in\" data-margin-bottom=\"12pt\" data-line-height=\"1.2\"><span style=\"text-decoration: underline;\">Cons<\/span><\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{\"fw\":\"bold\",\"type\":\"text\"}\" data-margin-left=\"0in\" data-text-indent=\"0in\" data-margin-bottom=\"12pt\" data-line-height=\"1.2\"><strong>They depend on a collective decision,<\/strong> there is a risk of losing complete traceability, they depend<strong> on financing and therefore on indirect payment<\/strong>.<\/p>\n<p>This information can help the client to make a decision when choosing one coffee or another, although there are many factors that influence the final purchase.  <strong>It should be taken into account that traceability is part of specialty coffee and is one of the factors that differentiates it from commercial coffee.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17c5620d\" data-id=\"17c5620d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ab98270 elementor-widget elementor-widget-sidebar\" data-id=\"5ab98270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div 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srcset=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2026\/03\/pre-open-cata-alemania-08-foto-de-grupo-150x150.jpg 150w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2026\/03\/pre-open-cata-alemania-08-foto-de-grupo-300x300.jpg 300w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2026\/03\/pre-open-cata-alemania-08-foto-de-grupo-100x100.jpg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/mareterracoffee.com\/en\/blog\/germany-on-the-road-to-the-open-de-cata-2026\/\">Germany on the Road to the Open de Cata 2026<\/a><time datetime=\"2026-03-17T17:06:56+01:00\" class=\"wp-block-latest-posts__post-date\">March 17, 2026<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2026\/03\/Open_Grece-6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" style=\"max-width:75px;max-height:75px;\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/mareterracoffee.com\/en\/blog\/athens-hosts-the-pre-open-de-cata-greece-2026\/\">Athens hosts the Pre Open de Cata Greece 2026.<\/a><time datetime=\"2026-03-10T17:25:12+01:00\" class=\"wp-block-latest-posts__post-date\">March 10, 2026<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2026\/03\/Hablamos-con-el-tostador-de-cafe-de-especialidad-Afortunato-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" style=\"max-width:75px;max-height:75px;\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-afortunato-cafe\/\">&#8220;En la barra&#8221; with Afortunato Caf\u00e9<\/a><time datetime=\"2026-02-27T16:02:45+01:00\" class=\"wp-block-latest-posts__post-date\">February 27, 2026<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2026\/02\/pre-open-the-netherlands-2026-cuando-los-sentidos-toman-el-control-09-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" style=\"max-width:75px;max-height:75px;\" srcset=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2026\/02\/pre-open-the-netherlands-2026-cuando-los-sentidos-toman-el-control-09-150x150.jpg 150w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2026\/02\/pre-open-the-netherlands-2026-cuando-los-sentidos-toman-el-control-09-300x300.jpg 300w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2026\/02\/pre-open-the-netherlands-2026-cuando-los-sentidos-toman-el-control-09-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/mareterracoffee.com\/en\/blog\/pre-open-the-netherlands-2026-when-the-senses-take-control\/\">Pre Open The Netherlands 2026: when the senses take control<\/a><time datetime=\"2026-02-03T15:51:02+01:00\" class=\"wp-block-latest-posts__post-date\">February 3, 2026<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2026\/01\/apertura-nuevo-hub-grecia-irm-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" style=\"max-width:75px;max-height:75px;\" srcset=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2026\/01\/apertura-nuevo-hub-grecia-irm-150x150.jpg 150w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2026\/01\/apertura-nuevo-hub-grecia-irm-300x300.jpg 300w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2026\/01\/apertura-nuevo-hub-grecia-irm-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/mareterracoffee.com\/en\/blog\/apertura-de-nuestro-nuevo-hub-en-grecia\/\">Opening of our new hub in Greece: innovation, origin and exceptional coffees<\/a><time datetime=\"2026-01-13T13:41:42+01:00\" class=\"wp-block-latest-posts__post-date\">January 13, 2026<\/time><\/li>\n<\/ul><\/li>\n<li id=\"block-16\" class=\"widget widget_block\"><\/li>\n<li id=\"block-32\" class=\"widget widget_block\">\n<h4 class=\"wp-block-heading\">Categories<\/h4>\n<\/li>\n<li id=\"block-33\" class=\"widget widget_block\"><\/li>\n<li id=\"block-34\" class=\"widget widget_block\"><\/li>\n<li id=\"nav_menu-2\" class=\"widget widget_nav_menu\"><div class=\"menu-categorias-blog-container\"><ul id=\"menu-categorias-blog-1\" class=\"menu\"><li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-144248\"><a href=\"https:\/\/mareterracoffee.com\/es\/blog\/category\/blog\/explorando-origenes\/\">Explorando Or\u00edgenes<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-144253\"><a href=\"https:\/\/mareterracoffee.com\/es\/blog\/category\/blog\/experiencias-cafeteras\/\">Experiencias Cafeteras<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8257\"><a href=\"https:\/\/mareterracoffee.com\/es\/blog\/category\/blog\/descubriendo-el-cafe\/\">Descubriendo el Caf\u00e9<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8256\"><a href=\"https:\/\/mareterracoffee.com\/es\/blog\/category\/blog\/eventos-y-ferias\/\">Eventos y Ferias<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8258\"><a 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srcset=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/02\/Banner_VRuanda2EN-1024x1024.png 1024w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/02\/Banner_VRuanda2EN-300x300.png 300w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/02\/Banner_VRuanda2EN-150x150.png 150w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/02\/Banner_VRuanda2EN-768x768.png 768w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/02\/Banner_VRuanda2EN-600x600.png 600w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/02\/Banner_VRuanda2EN-100x100.png 100w, https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/02\/Banner_VRuanda2EN.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/li>\n<li id=\"block-50\" class=\"widget widget_block\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/li>\n<li id=\"block-41\" class=\"widget widget_block widget_media_image\"><\/li>\n<li id=\"block-51\" class=\"widget widget_block\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/li>\n<li id=\"block-42\" class=\"widget widget_block widget_media_image\"><\/li>\n<\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31b85726 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31b85726\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2875ed7e\" data-id=\"2875ed7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72e32c91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72e32c91\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-639d8557\" data-id=\"639d8557\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52b809b9 elementor-widget elementor-widget-heading\" data-id=\"52b809b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ABOUT THE AUTHOR<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1425a118 elementor-widget elementor-widget-spacer\" data-id=\"1425a118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-233fee3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"233fee3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1efda139\" data-id=\"1efda139\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db4bd62 elementor-widget elementor-widget-image\" data-id=\"db4bd62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2021\/12\/patrcia.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d006587\" data-id=\"4d006587\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1849d888 elementor-widget elementor-widget-heading\" data-id=\"1849d888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Patricia Carranco <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311fc625 elementor-widget elementor-widget-text-editor\" data-id=\"311fc625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bolder;\">Mare Terra Coffee<\/span><\/p>\n<p><strong>&#8220;Product &amp; Events Coordinator Jr<\/strong>&#8221;.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ad655e e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"47ad655e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-9627245\" href=\"https:\/\/www.instagram.com\/mareterracoffee\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span 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world?<\/p>\n","protected":false},"author":5,"featured_media":126798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[147,68],"tags":[2001,2066],"class_list":["post-126811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-coffee-insights","tag-quality-control","tag-traceability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The importance of traceability in the specialty coffee industry - Mare Terra Coffee<\/title>\n<meta name=\"description\" content=\"What does traceability mean and how does it influence the purchase decision in the specialty coffee world?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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