{"id":146682,"date":"2025-04-02T10:19:34","date_gmt":"2025-04-02T08:19:34","guid":{"rendered":"https:\/\/mareterracoffee.com\/blog\/en-la-barra-with-martines-specialty-coffee\/"},"modified":"2025-10-03T12:40:47","modified_gmt":"2025-10-03T10:40:47","slug":"en-la-barra-with-martines-specialty-coffee","status":"publish","type":"post","link":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-martines-specialty-coffee\/","title":{"rendered":"&#8220;En la barra&#8221; with Martines Specialty Coffee"},"content":{"rendered":"\n<p><\/p>\n\n<p>In this second chapter of <em>&#8220;En la Barra&#8221;,<\/em> we visit <strong>Martines Specialty Coffee<\/strong> in Sofia, Bulgaria, and talk to <strong>Alexander<\/strong>, a Peruvian roaster who is revolutionizing the specialty coffee scene in the country. From his inexperienced beginnings, to leading one of the most recognized roasters in the region, Alexander shares with us his history, vision of the market and reflections on the coffee value chain. <\/p>\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n    <div class=\"wp-block-embed__wrapper\">\n        <iframe width=\"100%\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/1U3hc0H12bU\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe>\n    <\/div>\n<\/figure>\n\n<p>Martines, founded in 2005, started as a commercial coffee company, but since 2017 has taken a turn towards <strong>specializing in origin coffee<\/strong>, prioritizing <strong>cup quality<\/strong>, <strong>sensory education<\/strong> and the implementation of more controlled and sustainable processes.<\/p>\n\n<p>During the interview, Alexander shared his vision of the Bulgarian market, which is in full growth in terms of specialty coffee consumption. We also talked about the importance of working with <strong>specialized importers<\/strong> that maintain direct and long-term relationships with Producers, which guarantees <strong>traceability<\/strong>, <strong>consistency in cup profiles<\/strong>, and access to <strong>lots with experimental Processes<\/strong>. <\/p>\n\n<p>For Alexander, the roaster should focus on developing the potential of the bean, while the work of selection and purchase should be left in the hands of experts in the <strong>green coffee trade<\/strong>. The conversation also included topics such as the creation of blends, current logistical challenges and the value of a united coffee community. <\/p>\n\n<p>A story of transformation, learning and commitment to coffee, from the origin to the cup.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Sofia, Bulgaria, Peruvian roaster Alexander shares with us his journey in the world of specialty coffee, the transformation of Martines Coffee and his vision on working with green coffee, traceability and the importance of importers in the value chain. An honest look at how roasting, origin and collaboration can redefine the coffee that makes it to the cup. <\/p>\n","protected":false},"author":3,"featured_media":146666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[147,1983],"tags":[2016],"class_list":["post-146682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-coffee-experiences","tag-en-la-barra-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;En la barra&quot; with Martines Specialty Coffee - Mare Terra Coffee<\/title>\n<meta name=\"description\" content=\"From Sofia, Alexander shares his experience with specialty coffee, traceability, roasting and the key role of the importer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-martines-specialty-coffee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;En la barra&quot; with Martines Specialty Coffee - Mare Terra Coffee\" \/>\n<meta property=\"og:description\" content=\"From Sofia, Alexander shares his experience with specialty coffee, traceability, roasting and the key role of the importer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-martines-specialty-coffee\/\" \/>\n<meta property=\"og:site_name\" content=\"Mare Terra Coffee\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/MareTerraCoffee\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T08:19:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-03T10:40:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2025\/04\/Hablamos-con-el-tostador-de-cafe-de-especialidad-Martines-Specialty-Coffee-en-Sofia-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Estela L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mareterracoffee\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Estela L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-martines-specialty-coffee\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-martines-specialty-coffee\/\"},\"author\":{\"name\":\"Estela L\u00f3pez\",\"@id\":\"https:\/\/mareterracoffee.com\/en\/#\/schema\/person\/b5ed27abb15b00ccc24c569500a8c765\"},\"headline\":\"&#8220;En la barra&#8221; 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