{"id":149138,"date":"2025-05-30T10:27:57","date_gmt":"2025-05-30T08:27:57","guid":{"rendered":"https:\/\/mareterracoffee.com\/blog\/en-la-barra-con-nokora-specialty-coffee\/"},"modified":"2025-10-03T12:40:45","modified_gmt":"2025-10-03T10:40:45","slug":"en-la-barra-with-nokora-specialty-coffee","status":"publish","type":"post","link":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-nokora-specialty-coffee\/","title":{"rendered":"&#8216;En la barra&#8217; with Nokora Specialty Coffee"},"content":{"rendered":"\n<p>On this occasion, we sat down to talk with <strong>Alejandro<\/strong>, one of the founders of <strong>Nokora Specialty Coffee<\/strong>, one of the most solid and authentic specialty coffee proposals in <strong>Bilbao, Spain<\/strong>. His story is a clear example of how passion, knowledge and vision can transform a traditional industry. <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n    <div class=\"wp-block-embed__wrapper\">\n        <iframe width=\"100%\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/508noHrTMTA\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe>\n    <\/div>\n<\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>From the world of electronics to the coffee bar<\/strong><\/h3>\n\n<p>Alejandro did not come to coffee by chance, although he did take an unconventional path. After almost two decades working in another company, where he trained in quality control, he decided to take a professional turn and bet on a dream of his own: to bring specialty coffee to his city. \u201cIn Bilbao, coffee was mostly roasted. Now, more and more people are looking for something different,\u201d he tells us.  <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Bilbao begins to savor specialty coffee<\/strong><\/h3>\n\n<p>In recent years, and especially in the last year and a half, the change has been palpable. Although the road has not been easy, there are more and more places that bet on coffees of origin, quality and history. \u201cPeople are starting to ask questions, to differentiate flavors. And that is key for this movement to continue\u201d, says Alejandro.  <\/p>\n\n<p>The future looks promising: \u201cIn five years, the Basque consumer will know how to distinguish a well-roasted coffee of good origin and will make conscious decisions\u201d.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Education, origin and Profile: Nokora&#8217;s key features<\/strong><\/h3>\n\n<p>At <strong>Nokora Specialty Coffee<\/strong>, it&#8217;s not just about serving coffee. It&#8217;s about creating a link between the product, the Producer and the consumer. \u201cWe want to understand what the customer likes, and from there, propose something that suits their palate: chocolates, caramel, floral, fruity&#8230;\u201d.  <\/p>\n\n<p>The rotation of origins and processes is part of the project&#8217;s DNA, helping customers understand the <strong>seasonality<\/strong> and <strong>sensory diversity<\/strong> of specialty coffee. The espresso and filter profiles are worked separately, always seeking balance, clarity and authenticity. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>A transparent chain, a relationship with purpose<\/strong><\/h3>\n\n<p>Alejandro highlights the <strong>importer<\/strong> as an essential link in maintaining <strong>traceability<\/strong> and <strong>the relationship with origin<\/strong>, valuing his commitment to the Producers, transparency and the building of lasting relationships.<\/p>\n\n<p>\u201cCertification is important, but at Nokora we prefer to value other parameters: the connection with the Producer, the way he works, how he treats his community. That, in the end, has much more impact,\u201d he says.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Inspiration and community<\/strong><\/h3>\n\n<p>Alejandro does not walk alone. Along his path he has found references, people who have inspired him and accompanied him in his evolution. \u201cThis world has something special: it connects people with a common vision. And that pushes you to improve every day.\u201d  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this interview, we talk to Alejandro, co-founder of Nokora Specialty Coffee in Bilbao, Spain, about his trajectory in the world of specialty coffee and the transformation of the Bilbao palate. From his time in electronics to the opening of one of the most recognized spaces in the city, Alejandro shares with us his vision on consumer education, the importance of origin and how Nokora is committed to honest, traceable coffees full of character. <\/p>\n","protected":false},"author":3,"featured_media":149131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[147,1983],"tags":[2016],"class_list":["post-149138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-coffee-experiences","tag-en-la-barra-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;En la barra&#039; with Nokora Specialty Coffee - Mare Terra Coffee<\/title>\n<meta name=\"description\" content=\"Alejandro from Nokora Specialty Coffee talks to us about the rise of specialty coffee in Bilbao, Spain and its commitment to origin and quality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-nokora-specialty-coffee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;En la barra&#039; 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