{"id":150415,"date":"2025-06-30T10:46:35","date_gmt":"2025-06-30T08:46:35","guid":{"rendered":"https:\/\/mareterracoffee.com\/blog\/en-la-barra-with-sloane-coffee\/"},"modified":"2025-10-03T12:40:44","modified_gmt":"2025-10-03T10:40:44","slug":"en-la-barra-with-sloane-coffee","status":"publish","type":"post","link":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/","title":{"rendered":"&#8220;En la barra&#8221; with Sloane Coffee"},"content":{"rendered":"\n<p>In this episode of <em>&#8220;En la Barra&#8221;<\/em>, we travel to Bucharest to talk to <strong>Theodora<\/strong>, part of the team at <strong>Sloane Coffee<\/strong>, a roaster that is redefining specialty coffee in Romania. From her training as a barista and her passion for honest coffee with character, Theodora shares with us a story of commitment, quality and community. <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n    <div class=\"wp-block-embed__wrapper\">\n        <iframe width=\"100%\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/m8vGnKBfbhg\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe>\n    <\/div>\n<\/figure>\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>From idea to impact<\/strong><\/h3>\n\n<p>Sloane Coffee was born in 2016 with a clear mission: to offer exceptional, traceable coffees with a positive impact at origin. From its flagship store in Calea Victoriei, the team has turned the coffee experience into a sensory and educational journey that connects producer and consumer. <\/p>\n\n<p><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Coffee, equipment and vocation<\/strong><\/h3>\n\n<p>Theodora tells us how in Sloane Coffee each person contributes from his or her area, building a solid brand based on values, training and sensitivity towards coffee. Respect for the product is reflected from the selection of lots to customer service. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Bucharest and its new trends<\/strong><\/h3>\n\n<p>The Romanian capital is experiencing an explosion of innovative proposals. At Sloane, they work with up to <strong>18 different batches a day<\/strong>, focusing on <em>single dosing<\/em> and sensory exploration. The diversity of profiles and methods makes each visit a unique experience.  <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Caf\u00e9s with character and culture<\/strong><\/h3>\n\n<p>Sloane Coffee strives to communicate the story behind each coffee. Theodora highlights how origin knowledge, flavor profile and human connection enrich the consumer experience and strengthen the coffee culture in Eastern Europe. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>What comes next?<\/strong><\/h3>\n\n<p>Sloane Coffee&#8217;s future lies in continuing to train new talent, strengthen its community and focus on uncompromising quality. Theodora dreams of a world where specialty coffee is accessible, emotional and part of everyday life. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this interview, we talk to the Sloane Coffee team in Bucharest about the growth of specialty coffee in Eastern Europe and how they are leading this transformation from Romania. They tell us how they went from roasting small batches to becoming a benchmark with a proposal based on innovation, traceability and training. Sloane is committed to sensory diversity, teamwork and respect for origin.  <\/p>\n","protected":false},"author":3,"featured_media":150411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[147,1983],"tags":[2016],"class_list":["post-150415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-coffee-experiences","tag-en-la-barra-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;En la barra&quot; with Sloane Coffee - Mare Terra Coffee<\/title>\n<meta name=\"description\" content=\"Sloane Coffee boosts specialty coffee in Bucharest with innovation, traceability and constant training\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;En la barra&quot; with Sloane Coffee - Mare Terra Coffee\" \/>\n<meta property=\"og:description\" content=\"Sloane Coffee boosts specialty coffee in Bucharest with innovation, traceability and constant training\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/\" \/>\n<meta property=\"og:site_name\" content=\"Mare Terra Coffee\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/MareTerraCoffee\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-30T08:46:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-03T10:40:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2025\/07\/Hablamos-con-el-tostador-de-cafe-de-especialidad-Sloane-Coffee-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Estela L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mareterracoffee\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Estela L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/\"},\"author\":{\"name\":\"Estela L\u00f3pez\",\"@id\":\"https:\/\/mareterracoffee.com\/en\/#\/schema\/person\/b5ed27abb15b00ccc24c569500a8c765\"},\"headline\":\"&#8220;En la barra&#8221; with Sloane Coffee\",\"datePublished\":\"2025-06-30T08:46:35+00:00\",\"dateModified\":\"2025-10-03T10:40:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/\"},\"wordCount\":276,\"publisher\":{\"@id\":\"https:\/\/mareterracoffee.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2025\/07\/Hablamos-con-el-tostador-de-cafe-de-especialidad-Sloane-Coffee-scaled.jpg\",\"keywords\":[\"en la barra\"],\"articleSection\":[\"Blog\",\"Coffee Experiences\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/\",\"url\":\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/\",\"name\":\"\\\"En la barra\\\" with Sloane Coffee - Mare Terra Coffee\",\"isPartOf\":{\"@id\":\"https:\/\/mareterracoffee.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2025\/07\/Hablamos-con-el-tostador-de-cafe-de-especialidad-Sloane-Coffee-scaled.jpg\",\"datePublished\":\"2025-06-30T08:46:35+00:00\",\"dateModified\":\"2025-10-03T10:40:44+00:00\",\"description\":\"Sloane Coffee boosts specialty coffee in Bucharest with innovation, traceability and constant training\",\"breadcrumb\":{\"@id\":\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/#primaryimage\",\"url\":\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2025\/07\/Hablamos-con-el-tostador-de-cafe-de-especialidad-Sloane-Coffee-scaled.jpg\",\"contentUrl\":\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2025\/07\/Hablamos-con-el-tostador-de-cafe-de-especialidad-Sloane-Coffee-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/mareterracoffee.com\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8220;En la barra&#8221; with Sloane Coffee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mareterracoffee.com\/en\/#website\",\"url\":\"https:\/\/mareterracoffee.com\/en\/\",\"name\":\"Mare Terra Coffee\",\"description\":\"Importador \/ Exportador de Caf\u00e9 verde\",\"publisher\":{\"@id\":\"https:\/\/mareterracoffee.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mareterracoffee.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mareterracoffee.com\/en\/#organization\",\"name\":\"Mare Terra Coffee\",\"url\":\"https:\/\/mareterracoffee.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mareterracoffee.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/06\/marre-terra-1.svg\",\"contentUrl\":\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/06\/marre-terra-1.svg\",\"width\":229,\"height\":52,\"caption\":\"Mare Terra Coffee\"},\"image\":{\"@id\":\"https:\/\/mareterracoffee.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mareterracoffee.com\/en\/#\/schema\/person\/b5ed27abb15b00ccc24c569500a8c765\",\"name\":\"Estela L\u00f3pez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/06c7cd9f2ffeeeca00343fe3f826863ccd62d107832b801424108a2356e11f02?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/06c7cd9f2ffeeeca00343fe3f826863ccd62d107832b801424108a2356e11f02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/06c7cd9f2ffeeeca00343fe3f826863ccd62d107832b801424108a2356e11f02?s=96&d=mm&r=g\",\"caption\":\"Estela L\u00f3pez\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MareTerraCoffee\/\",\"https:\/\/www.instagram.com\/mareterracoffee\/\",\"https:\/\/es.linkedin.com\/company\/mareterracoffee\",\"https:\/\/x.com\/mareterracoffee\"],\"url\":\"https:\/\/mareterracoffee.com\/en\/blog\/author\/estela\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"En la barra\" with Sloane Coffee - Mare Terra Coffee","description":"Sloane Coffee boosts specialty coffee in Bucharest with innovation, traceability and constant training","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/","og_locale":"en_US","og_type":"article","og_title":"\"En la barra\" with Sloane Coffee - Mare Terra Coffee","og_description":"Sloane Coffee boosts specialty coffee in Bucharest with innovation, traceability and constant training","og_url":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/","og_site_name":"Mare Terra Coffee","article_author":"https:\/\/www.facebook.com\/MareTerraCoffee\/","article_published_time":"2025-06-30T08:46:35+00:00","article_modified_time":"2025-10-03T10:40:44+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2025\/07\/Hablamos-con-el-tostador-de-cafe-de-especialidad-Sloane-Coffee-scaled.jpg","type":"image\/jpeg"}],"author":"Estela L\u00f3pez","twitter_card":"summary_large_image","twitter_creator":"@mareterracoffee","twitter_misc":{"Written by":"Estela L\u00f3pez","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/#article","isPartOf":{"@id":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/"},"author":{"name":"Estela L\u00f3pez","@id":"https:\/\/mareterracoffee.com\/en\/#\/schema\/person\/b5ed27abb15b00ccc24c569500a8c765"},"headline":"&#8220;En la barra&#8221; with Sloane Coffee","datePublished":"2025-06-30T08:46:35+00:00","dateModified":"2025-10-03T10:40:44+00:00","mainEntityOfPage":{"@id":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/"},"wordCount":276,"publisher":{"@id":"https:\/\/mareterracoffee.com\/en\/#organization"},"image":{"@id":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/#primaryimage"},"thumbnailUrl":"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2025\/07\/Hablamos-con-el-tostador-de-cafe-de-especialidad-Sloane-Coffee-scaled.jpg","keywords":["en la barra"],"articleSection":["Blog","Coffee Experiences"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/","url":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/","name":"\"En la barra\" with Sloane Coffee - Mare Terra Coffee","isPartOf":{"@id":"https:\/\/mareterracoffee.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/#primaryimage"},"image":{"@id":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/#primaryimage"},"thumbnailUrl":"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2025\/07\/Hablamos-con-el-tostador-de-cafe-de-especialidad-Sloane-Coffee-scaled.jpg","datePublished":"2025-06-30T08:46:35+00:00","dateModified":"2025-10-03T10:40:44+00:00","description":"Sloane Coffee boosts specialty coffee in Bucharest with innovation, traceability and constant training","breadcrumb":{"@id":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/#primaryimage","url":"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2025\/07\/Hablamos-con-el-tostador-de-cafe-de-especialidad-Sloane-Coffee-scaled.jpg","contentUrl":"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2025\/07\/Hablamos-con-el-tostador-de-cafe-de-especialidad-Sloane-Coffee-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/mareterracoffee.com\/en\/blog\/en-la-barra-with-sloane-coffee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/mareterracoffee.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"&#8220;En la barra&#8221; with Sloane Coffee"}]},{"@type":"WebSite","@id":"https:\/\/mareterracoffee.com\/en\/#website","url":"https:\/\/mareterracoffee.com\/en\/","name":"Mare Terra Coffee","description":"Importador \/ Exportador de Caf\u00e9 verde","publisher":{"@id":"https:\/\/mareterracoffee.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mareterracoffee.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mareterracoffee.com\/en\/#organization","name":"Mare Terra Coffee","url":"https:\/\/mareterracoffee.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mareterracoffee.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/06\/marre-terra-1.svg","contentUrl":"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2023\/06\/marre-terra-1.svg","width":229,"height":52,"caption":"Mare Terra Coffee"},"image":{"@id":"https:\/\/mareterracoffee.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mareterracoffee.com\/en\/#\/schema\/person\/b5ed27abb15b00ccc24c569500a8c765","name":"Estela L\u00f3pez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/06c7cd9f2ffeeeca00343fe3f826863ccd62d107832b801424108a2356e11f02?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06c7cd9f2ffeeeca00343fe3f826863ccd62d107832b801424108a2356e11f02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/06c7cd9f2ffeeeca00343fe3f826863ccd62d107832b801424108a2356e11f02?s=96&d=mm&r=g","caption":"Estela L\u00f3pez"},"sameAs":["https:\/\/www.facebook.com\/MareTerraCoffee\/","https:\/\/www.instagram.com\/mareterracoffee\/","https:\/\/es.linkedin.com\/company\/mareterracoffee","https:\/\/x.com\/mareterracoffee"],"url":"https:\/\/mareterracoffee.com\/en\/blog\/author\/estela\/"}]}},"_links":{"self":[{"href":"https:\/\/mareterracoffee.com\/en\/wp-json\/wp\/v2\/posts\/150415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mareterracoffee.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mareterracoffee.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mareterracoffee.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mareterracoffee.com\/en\/wp-json\/wp\/v2\/comments?post=150415"}],"version-history":[{"count":1,"href":"https:\/\/mareterracoffee.com\/en\/wp-json\/wp\/v2\/posts\/150415\/revisions"}],"predecessor-version":[{"id":150416,"href":"https:\/\/mareterracoffee.com\/en\/wp-json\/wp\/v2\/posts\/150415\/revisions\/150416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mareterracoffee.com\/en\/wp-json\/wp\/v2\/media\/150411"}],"wp:attachment":[{"href":"https:\/\/mareterracoffee.com\/en\/wp-json\/wp\/v2\/media?parent=150415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mareterracoffee.com\/en\/wp-json\/wp\/v2\/categories?post=150415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mareterracoffee.com\/en\/wp-json\/wp\/v2\/tags?post=150415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}