{"id":62788,"date":"2022-06-01T10:07:00","date_gmt":"2022-06-01T08:07:00","guid":{"rendered":"https:\/\/mareterracoffee.com\/coffee-consumption-trends\/"},"modified":"2025-03-12T09:34:06","modified_gmt":"2025-03-12T08:34:06","slug":"coffee-consumption-trends","status":"publish","type":"post","link":"https:\/\/mareterracoffee.com\/en\/blog\/coffee-consumption-trends\/","title":{"rendered":"Coffee consumption trends"},"content":{"rendered":"<h2><strong>How has coffee consumption evolved?<\/strong><\/h2>\n<p><em>Today,<strong>coffee is one of the most consumed beverages<\/strong> in the world. We can drink a cup of coffee in any country, from Italy or the United States to Ethiopia, and we immediately realize that<strong>the way it is prepared and served differs enormously from one place to another<\/strong>. Even starting from the same product, the explosion of flavors in each drink is varied and infinite.<\/em><\/p>\n<p>However, <strong>coffee consumption is changing<\/strong>. Many factors, such as <strong>social networks, purchasing power, environmental protection<\/strong>, among others, <strong>are creating consumer trends<\/strong> that affect consumer decisions and perceptions.<\/p>\n<h2>The three waves of coffee<\/h2>\n<p>In order to understand the evolution within <strong>the coffee industry, we divided it into three stages<\/strong> or 3 &#8220;waves&#8221; where we describe the <strong>changes and preferences<\/strong> that surround the <strong>consumption of coffee<\/strong>.<\/p>\n<h3>First Wave<\/h3>\n<p><strong>The first wave began in 1800<\/strong>, when coffee consumption began to grow to unimaginable levels. This increase was due to <strong>people&#8217;s awareness of the potential<\/strong> behind this infusion and they started to buy it regularly.<\/p>\n<p>In its origins, <strong>coffee was a luxury product<\/strong>. Its consumption was only within the reach of the upper classes, until the <strong>creation of companies<\/strong> that began to commercialize and package it in a more industrial way to reach the entire population.<\/p>\n<h3>Second wave<\/h3>\n<p><strong>The second wave<\/strong> began in the <strong>1970s<\/strong>, coffee consumers began to appreciate coffee more and, consequently, began to <strong>demand<\/strong> not only <strong>better quality coffee<\/strong>, but also to know where the coffee beans came from. bean from which they drank the infusion.<\/p>\n<h3>Third Wave<\/h3>\n<p><strong>The third wave<\/strong>, in which <strong>we are currently<\/strong> in, the consumer is looking for a specialty coffee. Coffee is bought <strong>not only for its quality but also for its origin<\/strong>. <strong>Consumers<\/strong> are beginning to <strong>worry about the cultivation, production and branding process.<\/strong> This consumption is currently being modeled, since the final customer <strong>from seeing coffee as a beverage to perceiving it as a<\/strong> <strong>to perceiving it as a sensory experience in all areas.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2022\/05\/Maquina-de-Cafe-de-Especialidad-e1653636874905.png\" alt=\"Specialty Caf\u00e9 Machine\" width=\"755\" height=\"486\" \/><\/p>\n<p><i>Year after year, the growth of coffee consumption is consolidating, both in quantity and quality, with Europe being the largest coffee consumer in the world and the Nordic countries being the first in the ranking of consumption.<\/i><\/p>\n<p><i>The new generations with greater purchasing power and the influence of social networks are increasing interest in the product we have in our cup and its quality.<\/i><a href=\"https:\/\/es.linkedin.com\/company\/mareterracoffee\" target=\"_blank\" rel=\"noopener\"><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, coffee is one of the most consumed beverages in the world. We can drink a cup of coffee in any country, from Italy or the United States to Ethiopia, and we immediately realize that the way it is prepared and served differs enormously from one place to another.<\/p>\n","protected":false},"author":5,"featured_media":131482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[147,68],"tags":[],"class_list":["post-62788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-coffee-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coffee consumption trends - Mare Terra Coffee<\/title>\n<meta name=\"description\" content=\"Explore the evolution of coffee: from luxury beverage to sensory experience. Learn about the 3 waves that transformed its global consumption.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mareterracoffee.com\/en\/blog\/coffee-consumption-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coffee consumption trends - Mare Terra Coffee\" \/>\n<meta property=\"og:description\" content=\"Explore the evolution of coffee: from luxury beverage to sensory experience. Learn about the 3 waves that transformed its global consumption.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mareterracoffee.com\/en\/blog\/coffee-consumption-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Mare Terra Coffee\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-01T08:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T08:34:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mareterracoffee.com\/wp-content\/uploads\/2022\/05\/Tomando-Cafe-de-Especialidad-e1653555345160.png\" \/>\n\t<meta property=\"og:image:width\" content=\"775\" \/>\n\t<meta property=\"og:image:height\" content=\"582\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Carranco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Carranco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mareterracoffee.com\\\/en\\\/blog\\\/coffee-consumption-trends\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mareterracoffee.com\\\/en\\\/blog\\\/coffee-consumption-trends\\\/\"},\"author\":{\"name\":\"Patricia Carranco\",\"@id\":\"https:\\\/\\\/mareterracoffee.com\\\/en\\\/#\\\/schema\\\/person\\\/e76d7a0919a6458038d1a4f23aa285af\"},\"headline\":\"Coffee consumption trends\",\"datePublished\":\"2022-06-01T08:07:00+00:00\",\"dateModified\":\"2025-03-12T08:34:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mareterracoffee.com\\\/en\\\/blog\\\/coffee-consumption-trends\\\/\"},\"wordCount\":395,\"publisher\":{\"@id\":\"https:\\\/\\\/mareterracoffee.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mareterracoffee.com\\\/en\\\/blog\\\/coffee-consumption-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mareterracoffee.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Tomando-Cafe-de-Especialidad-e1653555345160.png\",\"articleSection\":[\"Blog\",\"Coffee Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mareterracoffee.com\\\/en\\\/blog\\\/coffee-consumption-trends\\\/\",\"url\":\"https:\\\/\\\/mareterracoffee.com\\\/en\\\/blog\\\/coffee-consumption-trends\\\/\",\"name\":\"Coffee consumption trends - Mare Terra Coffee\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mareterracoffee.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mareterracoffee.com\\\/en\\\/blog\\\/coffee-consumption-trends\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mareterracoffee.com\\\/en\\\/blog\\\/coffee-consumption-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mareterracoffee.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Tomando-Cafe-de-Especialidad-e1653555345160.png\",\"datePublished\":\"2022-06-01T08:07:00+00:00\",\"dateModified\":\"2025-03-12T08:34:06+00:00\",\"description\":\"Explore the evolution of coffee: from luxury beverage to sensory experience. 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