{"id":109945,"date":"2022-12-15T11:50:22","date_gmt":"2022-12-15T10:50:22","guid":{"rendered":"https:\/\/mareterracoffee.com\/blog\/daterra-coffee\/"},"modified":"2026-01-08T13:01:15","modified_gmt":"2026-01-08T12:01:15","slug":"daterra-coffee-cafe-de-specialite","status":"publish","type":"post","link":"https:\/\/mareterracoffee.com\/fr\/blog\/daterra-coffee-cafe-de-specialite\/","title":{"rendered":"Daterra Coffee (Br\u00e9sil) : caf\u00e9 de sp\u00e9cialit\u00e9, agriculture r\u00e9g\u00e9n\u00e9ratrice et vision Bio-Smart"},"content":{"rendered":"\n\n\n

Daterra Coffee<\/a> est bien plus qu\u2019un producteur : c\u2019est une \u00e9quipe de personnes qui vit le caf\u00e9 avec un m\u00e9lange rare de passion, m\u00e9thode et sens<\/strong>. Et cela se ressent l\u00e0 o\u00f9 \u00e7a compte : dans la qualit\u00e9 de leur caf\u00e9 de sp\u00e9cialit\u00e9<\/strong>, la r\u00e9gularit\u00e9 de chaque r\u00e9colte, et une mani\u00e8re de travailler o\u00f9 la durabilit\u00e9<\/strong> n\u2019est pas un slogan, mais un engagement sur le long terme.<\/p>\n\n\n\n

Avec plus de 35 ans d\u2019exp\u00e9rience<\/strong> et une \u00e9quipe de 400+ personnes<\/strong>, Daterra est devenue une r\u00e9f\u00e9rence du caf\u00e9 br\u00e9silien<\/a><\/strong> pour une raison simple : ils ont prouv\u00e9 qu\u2019on peut produire un caf\u00e9 exceptionnel tout en prenant soin\u2014et en am\u00e9liorant\u2014l\u2019environnement qui le rend possible.<\/p>\n\n\n\n

Derri\u00e8re le projet se trouve Lu\u00eds Norberto Pascoal<\/strong>, fondateur et pr\u00e9sident de Daterra Coffee : un entrepreneur qui a trouv\u00e9 dans le caf\u00e9 le point de rencontre id\u00e9al entre excellence<\/strong> et mod\u00e8le vraiment durable<\/strong>.<\/p>\n\n\n\n

Chez Mare Terra Coffee, nous travaillons avec Daterra depuis des ann\u00e9es parce que nous partageons la m\u00eame conviction : le caf\u00e9 de sp\u00e9cialit\u00e9 ne commence pas \u00e0 la torr\u00e9faction<\/strong>. Il commence \u00e0 l\u2019origine, dans les d\u00e9cisions quotidiennes \u00e0 la ferme et dans la relation au sol, \u00e0 l\u2019eau et \u00e0 la communaut\u00e9.<\/p>\n\n\n\n

D\u2019un projet r\u00e9g\u00e9n\u00e9ratif au caf\u00e9 de sp\u00e9cialit\u00e9<\/h2>\n\n\n\n

Daterra est n\u00e9e avec une intention claire : d\u00e9velopper un projet d\u2019agriculture r\u00e9g\u00e9n\u00e9ratrice<\/strong> capable d\u2019\u00e9quilibrer trois objectifs rarement align\u00e9s :<\/p>\n\n\n\n

    \n
  • redonner \u00e0 la plan\u00e8te et \u00e0 l\u2019environnement<\/strong>,<\/li>\n\n\n\n
  • d\u00e9velopper les personnes et la communaut\u00e9<\/strong>,<\/li>\n\n\n\n
  • tout en restant \u00e9conomiquement viable<\/strong>.<\/li>\n<\/ul>\n\n\n\n

    Au d\u00e9but, l\u2019\u00e9quipe a explor\u00e9 plusieurs voies agricoles (bois, \u00e9levage, fruits, produits laitiers\u2026) jusqu\u2019\u00e0 essayer le caf\u00e9\u2014et tout s\u2019est mis en place. Pourquoi le caf\u00e9 ? Parce que c\u2019est une culture p\u00e9renne<\/strong> : pour bien le cultiver, prendre soin de l\u2019\u00e9cosyst\u00e8me n\u2019est pas optionnel, c\u2019est le c\u0153ur du syst\u00e8me.<\/p>\n\n\n\n

    Et lorsque le caf\u00e9 de sp\u00e9cialit\u00e9<\/strong> a commenc\u00e9 \u00e0 prendre de l\u2019ampleur, Daterra a compris l\u2019essentiel : miser sur la qualit\u00e9 et la diff\u00e9renciation renforce la r\u00e9silience et r\u00e9duit la d\u00e9pendance \u00e0 la volatilit\u00e9 du march\u00e9 des commodit\u00e9s.<\/p>\n\n\n\n

    Plus ils \u00e9tudiaient le caf\u00e9, plus c\u2019\u00e9tait \u00e9vident : pour le faire vraiment bien, il fallait s\u2019y consacrer totalement. C\u2019est cette sp\u00e9cialisation qui les d\u00e9finit aujourd\u2019hui.<\/p>\n\n\n\n

    \"Plantaci\u00f3n<\/figure>\n\n\n\n

    La durabilit\u00e9 aujourd\u2019hui : pourquoi \u201c\u00eatre durable\u201d ne suffit plus<\/h2>\n\n\n\n

    Parler de durabilit\u00e9 dans le caf\u00e9 est complexe : tout ne d\u00e9pend pas d\u2019un seul facteur. La r\u00e9alit\u00e9 est que le changement climatique<\/strong> et certaines mauvaises pratiques agricoles ont acc\u00e9l\u00e9r\u00e9 de grands d\u00e9fis : sols d\u00e9grad\u00e9s, stress hydrique, ravageurs, temp\u00e9ratures plus extr\u00eames et moins de pr\u00e9visibilit\u00e9.<\/p>\n\n\n\n

    Chez Daterra, le constat est clair : dans le contexte actuel, se contenter d\u2019\u201c\u00eatre durable\u201d ne suffit plus<\/strong> pour faire face \u00e0 ce qui arrive. C\u2019est pourquoi ils ont d\u00e9cid\u00e9 d\u2019aller plus loin avec leur propre approche :<\/p>\n\n\n\n

    Bio-Smart : une philosophie qui produit du caf\u00e9 et am\u00e9liore l\u2019environnement<\/h2>\n\n\n\n

    Daterra r\u00e9sume tout en deux mots : Bio-Smart<\/strong>.<\/p>\n\n\n\n

      \n
    • BIO<\/strong> : tout ce qui est vivant (personnes, communaut\u00e9, faune, for\u00eats, microorganismes) et les syst\u00e8mes naturels qui soutiennent la vie (eau, atmosph\u00e8re, sol).<\/li>\n\n\n\n
    • SMART<\/strong> : \u00e9tudier, d\u00e9velopper et appliquer des solutions cr\u00e9atives pour faire mieux qu\u2019avant.<\/li>\n<\/ul>\n\n\n\n

      L\u2019id\u00e9e qui relie tout est puissante et simple : ne pas \u201cextraire\u201d de la terre, mais emprunter\u2014et rendre am\u00e9lior\u00e9<\/em>. Autrement dit, produire du caf\u00e9 de sp\u00e9cialit\u00e9 tout en r\u00e9g\u00e9n\u00e9rant l\u2019\u00e9cosyst\u00e8me.<\/p>\n\n\n\n

      Concr\u00e8tement, qu\u2019est-ce que cela implique ?<\/h2>\n\n\n\n

      Ce qui rend l\u2019approche Bio-Smart int\u00e9ressante, c\u2019est qu\u2019elle se traduit par des choix concrets et mesurables. Voici quelques priorit\u00e9s de Daterra dans la production de caf\u00e9 :<\/p>\n\n\n\n

      1) Biodiversit\u00e9 : r\u00e9g\u00e9n\u00e9rer, pas seulement conserver<\/h3>\n\n\n\n

      Il ne s\u2019agit pas uniquement de prot\u00e9ger les for\u00eats \u00ab parce qu\u2019il faut \u00bb, mais de viser la r\u00e9g\u00e9n\u00e9ration :<\/p>\n\n\n\n

        \n
      • objectifs de r\u00e9g\u00e9n\u00e9ration,<\/li>\n\n\n\n
      • pr\u00e9servation au-del\u00e0 des exigences l\u00e9gales,<\/li>\n\n\n\n
      • corridors de vie sauvage,<\/li>\n\n\n\n
      • reforestation avec des esp\u00e8ces natives.<\/li>\n<\/ul>\n\n\n\n

        2) Eau : une gestion intelligente plut\u00f4t que \u201cseulement \u00e9conomiser\u201d<\/h3>\n\n\n\n

        Dans le caf\u00e9, l\u2019eau est essentielle. L\u2019objectif n\u2019est donc pas seulement de r\u00e9duire, mais de mieux g\u00e9rer :<\/p>\n\n\n\n

          \n
        • irrigation raisonn\u00e9e,<\/li>\n\n\n\n
        • recyclage et r\u00e9utilisation de l\u2019eau,<\/li>\n\n\n\n
        • r\u00e9cup\u00e9ration des eaux de pluie,<\/li>\n\n\n\n
        • traitement des eaux us\u00e9es,<\/li>\n\n\n\n
        • protection des sources et des cours d\u2019eau.<\/li>\n<\/ul>\n\n\n\n

          3) Agriculture \u00e9quilibr\u00e9e : respect du vivant dans le syst\u00e8me<\/h3>\n\n\n\n

          Daterra privil\u00e9gie des pratiques \u00e9quilibr\u00e9es qui respectent le \u201cBio\u201d, notamment :<\/p>\n\n\n\n

            \n
          • barri\u00e8res v\u00e9g\u00e9tales,<\/li>\n\n\n\n
          • lutte biologique,<\/li>\n\n\n\n
          • gestion int\u00e9gr\u00e9e des ravageurs,<\/li>\n\n\n\n
          • d\u00e9sherbage naturel,<\/li>\n\n\n\n
          • fertilisation organique.<\/li>\n<\/ul>\n\n\n\n

            4) Sol vivant : la base d\u2019un caf\u00e9 de qualit\u00e9<\/h3>\n\n\n\n

            S\u2019il y a un pilier central, c\u2019est le sol<\/strong>. Daterra investit dans la microbiologie des sols<\/strong> et des m\u00e9thodes naturelles pour renforcer biodiversit\u00e9 et activit\u00e9. Un sol sain et vivant peut :<\/p>\n\n\n\n

              \n
            • retenir l\u2019eau,<\/li>\n\n\n\n
            • r\u00e9duire les maladies des plantes,<\/li>\n\n\n\n
            • recycler les nutriments,<\/li>\n\n\n\n
            • favoriser la fixation de l\u2019azote,<\/li>\n\n\n\n
            • et stocker du carbone<\/strong>.<\/li>\n<\/ul>\n\n\n\n

              Autrement dit, prendre soin du sol ne r\u00e9duit pas seulement l\u2019impact environnemental : cela soutient aussi la sant\u00e9 du caf\u00e9ier<\/strong> et la qualit\u00e9 des grains<\/strong>.<\/p>\n\n\n\n

              5) Carbone : ne pas seulement le r\u00e9duire, mais le \u201ccultiver\u201d<\/h3>\n\n\n\n

              Plut\u00f4t que de s\u2019arr\u00eater \u00e0 \u00ab \u00e9mettre moins \u00bb, l\u2019approche cherche l\u2019\u00e9quilibre : consid\u00e9rer le carbone comme une composante du vivant et agir via :<\/p>\n\n\n\n

                \n
              • r\u00e9duction ou absence de labour,<\/li>\n\n\n\n
              • ajout de mati\u00e8re organique,<\/li>\n\n\n\n
              • plantation d\u2019arbres,<\/li>\n\n\n\n
              • cultures de couverture et associations culturales.<\/li>\n<\/ul>\n\n\n\n

                Le futur du caf\u00e9 : plus de pr\u00e9cision, plus de r\u00e9silience<\/h2>\n\n\n\n

                Pour Daterra, l\u2019avenir des fermes caf\u00e9i\u00e8res sera marqu\u00e9 par trois grandes tendances :<\/p>\n\n\n\n

                  \n
                1. Plus de connaissances et d\u2019autonomie pour les producteurs<\/strong>
                  Meilleur pilotage des co\u00fbts, de la qualit\u00e9 et des process, avec la capacit\u00e9 de mieux valoriser le caf\u00e9 et de reproduire des r\u00e9sultats.<\/li>\n\n\n\n
                2. Plus de technologie et d\u2019agriculture de pr\u00e9cision<\/strong>
                  Drones, capteurs et outils permettant des d\u00e9cisions au bon moment, une optimisation des intrants, une baisse des co\u00fbts, un meilleur contr\u00f4le des ravageurs et maladies, moins de produits chimiques, et une qualit\u00e9 accrue.<\/li>\n\n\n\n
                3. Adaptation au changement climatique<\/strong>
                  Vari\u00e9t\u00e9s plus r\u00e9sistantes \u00e0 la chaleur et \u00e0 la s\u00e9cheresse, davantage d\u2019investissement en recherche et, avec moins de main-d\u2019\u0153uvre disponible, un recours croissant \u00e0 la m\u00e9canisation<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                  Daterra Coffee est l\u2019un de nos producteurs de r\u00e9f\u00e9rence au Br\u00e9sil : plus de 35 ans d\u2019exp\u00e9rience, une \u00e9quipe de plus de 400 personnes et une philosophie Bio-Smart qui unit qualit\u00e9 en tasse, agriculture r\u00e9g\u00e9n\u00e9ratrice et durabilit\u00e9 r\u00e9elle.<\/p>\n","protected":false},"author":5,"featured_media":109845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[137,1987],"tags":[1990,2011],"class_list":["post-109945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr","category-explorer-les-origines","tag-bresil","tag-daterra-fr"],"acf":[],"yoast_head":"\nDaterra Coffee (Br\u00e9sil) : caf\u00e9 de sp\u00e9cialit\u00e9, agriculture r\u00e9g\u00e9n\u00e9ratrice et vision Bio-Smart - Mare Terra<\/title>\n<meta name=\"description\" content=\"Daterra Coffee (Br\u00e9sil) : caf\u00e9 de sp\u00e9cialit\u00e9 avec une approche Bio-Smart et r\u00e9g\u00e9n\u00e9ratrice. 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