In this chapter of “En la barra”, we stay in Barcelona. We visit Hidden Coffee Roasters, a project that has managed to combine passion, technique and coffee culture to become one of the benchmarks of specialty coffee in the city.

From idea to impact

Hidden was born with a clear mission: to offer coffees that reflect the work at origin and that connect with the consumer through transparency and quality. Its approach goes beyond roasting: it is a way of understanding coffee as a living, seasonal product with a history.

Coffee, cycling and community

Hidden is not just coffee. It is also a meeting point for cyclists, the curious and lovers of good products. Its link with sports and urban culture turns each location into a dynamic space, where the experience goes beyond the cup.

Training and traceability

The Hidden team is committed to continuous training, both internally and for the customer. Each coffee is served with detailed information about its origin, process and sensory profile. Traceability is not only a guarantee: it is an educational tool.

Coffees with character

From micro-lots to creative collaborations, Hidden works with coffees that stand out for their complexity and personality. Its catalog changes according to the season, guaranteeing freshness and variety. Each origin has a name, history and purpose.

What comes next?

Hidden Coffee Roasters continues to grow, exploring new formats such as cold brew in cans and collaborations with cultural brands. Their vision is clear: to make specialty coffee an accessible, exciting and positive impactful experience.