In this episode of “En la Barra”, we travel to Bucharest to talk to Theodora, part of the team at Sloane Coffee, a roaster that is redefining specialty coffee in Romania. From her training as a barista and her passion for honest coffee with character, Theodora shares with us a story of commitment, quality and community.

From idea to impact

Sloane Coffee was born in 2016 with a clear mission: to offer exceptional, traceable coffees with a positive impact at origin. From its flagship store in Calea Victoriei, the team has turned the coffee experience into a sensory and educational journey that connects producer and consumer.

Coffee, equipment and vocation

Theodora tells us how in Sloane Coffee each person contributes from his or her area, building a solid brand based on values, training and sensitivity towards coffee. Respect for the product is reflected from the selection of lots to customer service.

Bucharest and its new trends

The Romanian capital is experiencing an explosion of innovative proposals. At Sloane, they work with up to 18 different batches a day, focusing on single dosing and sensory exploration. The diversity of profiles and methods makes each visit a unique experience.

Cafés with character and culture

Sloane Coffee strives to communicate the story behind each coffee. Theodora highlights how origin knowledge, flavor profile and human connection enrich the consumer experience and strengthen the coffee culture in Eastern Europe.

What comes next?

Sloane Coffee’s future lies in continuing to train new talent, strengthen its community and focus on uncompromising quality. Theodora dreams of a world where specialty coffee is accessible, emotional and part of everyday life.