In this visit to the Farm Pampojilá, we talked with Edgar Muralles and Alex Teleguario about the past and present of Guatemalan Coffee, the eight regions of the country and, above all, the leap they are making towards more measured, replicable processes with identity in the cup, without losing sight of the fact that the basis of everything is in the field.

Guatemala: Diversity in a few kilometers

Guatemala is one of the most recognized origins in the world, but when you get to Atitlán you understand why: in a small country there are microclimates, soils and altitudes that change rapidly and generate very different profiles. This diversity also explains its coffee regions (such as Atitlán, Antigua, Cobán, Huehuetenango, San Marcos, Fraijanes or Nuevo Oriente), each with its own conditions and styles.

Pampojilá: from the field to the cup
At Farm Pampojilá, we talked with Edgar Muralles (marketing) and Alex Teleguario (agricultural manager) about how a specialty coffee is built from the origin. For them, the difference does not start in the tank, but in the field: nutrition based on analysis, healthy cultivation, shade and water management, adaptation to the climate and, above all, selective Harvest: processing only ripe cherries.

Pampojilá is also history: an old Farm that experienced difficult times after major storms and landslides, and which since 2012 has been strongly renewed under Agropecuaria Titlán, replanting and modernizing the operation.

Processes with method: measure for repeatability

Processes with method: measure for repeatability

In Process, Washed is still the base, but the project has been growing in Natural, Honeys and Anaerobics. The key to change is to move from intuition to measurement and repetition: recording pH, Brix, times and temperatures to be able to replicate profiles and better understand how fermentation evolves. The anaerobics, they say, are initially impressive due to their intensity, but with control and experience they become a real tool for creating different coffees without losing quality.

Looking ahead to 2030

The vision is clear: to consolidate Pampojilá as a leading Farm in Atitlán and Guatemala, with a focus on sustainability, useful technology and a team that is increasingly prepared to innovate.