In this new installment of “En la Barra”, we travel to Milan, the epicenter of traditional Italian coffee, to discover a proposal that challenges the rules of the game: Café 124, a project that is revolutionizing the specialty coffee scene in Italy with its innovative approach to cold brew.

From ideal to impact

It all began with the vision of Ian, who after exploring the world of coffee decided to bet on a beverage that, until then, had little presence in the country: cold brew. What began as a curiosity quickly became a star product, attracting both consumers and professionals in the sector.

The role of the barista as ambassador

At Café 124, the barista is not only the one who prepares the drink, but also the one who transmits the philosophy of the project. His role is key to connect with the customer and explain why this cold coffee has so much to offer. Training and passion become tools to break down prejudices and open new sensory doors.

Beyond Italy

The success of Café 124 has not stopped in Milan. Its international expansion demonstrates that cold brew has a place in diverse markets, and that specialty coffee can be adapted to different cultures without losing its essence.

We talked to Mario, co-founder

Mario shares with us the history behind the cold brew, from its origins to its current evolution. He talks about how this beverage has gone from being a rarity to become a sophisticated and versatile option, ideal for those seeking new experiences in the world of coffee.

What comes next?

The future of cold brew in Italy looks promising. Café 124 is committed to continuing to innovate, exploring new flavor profiles and formats that adapt to the needs of the modern consumer. Its goal: to make cold brew coffee an everyday alternative, without losing quality and respect for the origin.