Gadgets coffee descriptor wheel

We continue to move forward, sharing knowledge and unifying criteria in the world of coffee, which is why we decided to create a collective project, led by our Qlab team, and other quality coffee professionals to improve and expand the coffee descriptor wheel, in order to involve everyone in the culture of quality coffee and its fascinating world of aromas and flavours.

The wheel already has its version in more than 25 different languages, ask for your language or the one you are interested in and you will be able to request the translated version. On the other hand, we are still working with a few more with the idea of sharing coffee culture and with the aim that coffee lovers can deepen their knowledge and cupping skills and improve their ability to define the descriptors found in any good coffee.

How has it been improved?

Starting from the classic wheel of descriptors to improve and expand it, it has been endowed with a greater descriptive capacity, expanding each aromatic family until reaching an objective range of final descriptors.

We start from the three basic groups of olfactory and taste sensations: enzymatic, caramelization and dry distillation, to structure up to 145 characteristic descriptors that can be found in a good coffee. You can read here how it works in detail.

Different ideas and applications

A series of coffee descriptor wheel gadgets have been produced, different ideas and applications ready to serve during cupping sessions. Never alone, all the gadgets are designed to walk together, they all go with the brand of those who collaborate in the promotion of the coffee culture.

Postcard:

Postcards printed on different materials; recycled paper, corn, grapes or coffee, perfect to send to customers, suppliers, to be shared as a complement to your good coffee and for sure for many other ideas that you will come up with and share. All of them can be complete or marking the descriptors of any coffee you are interested in promoting.

• • White postcard. Personalized postcard with logo and message on the back made of 100% recycled thick paper, white color and smooth texture.
  • Corn postcard. Personalized postcard with logo and message on the back made of thick paper 40% recycled and 15% from the agro-industrial process of corn production, cream color and granulated texture.
  • Grape postcard. Personalized postcard with logo and message on the back made of thick paper 40% recycled and 15% from the agro-industrial process of grape production, grayish color and grainy texture.
  • Coffee postcard. Personalized postcard with logo and message on the back made of thick paper 40% recycled and 15% from the agro-industrial process of coffee production, brown color and granulated texture with text printed in white ink.
  • Printed envelope. Customized envelope with logo for postcards made of 40% recycled paper and 15% from the agro-industrial process of corn production, white color and granulated texture.

Sheet:

These sheets are designed for any type of consultation and analysis in the laboratory or tasting sessions, helping to support the sensory memory in the description of a coffee.

• • Sheet. Personalized print with logo made of cardboard paper with matte lamination protection, white color and smooth texture.
  • Wooden base. Wooden base for the sheet

Display:

Perfect for use in presentations at events or fairs, a supplement to the presentation of seasonal coffees, thanks to the versatility of the material is easily transportable and manageable. Ideal for promoting quality coffee at the bar of coffeeshops and points of sale.

• • Foam base. Customized stand in different sizes with white foam cardboard logo

Mural:

These murals are designed to be understood as a fundamental complement during the cupping sessions, and are an element of help to the people who are going to evaluate the coffee. Designed for the wall of laboratory and cupping areas, also as an educational and distinctive element of the spaces where quality coffee is consumed and sold.

• White plate. Customized plaque in different sizes with white aluminum logo and wall spacers. Made of white laminated dibon aluminum.
• Aluminum plate. Customized plaque in different sizes, with aluminum colored aluminum logo and wall spacers. Produced in dibon aluminum.

Digital:

Perfect for use and sharing in the digital environment, for posting on websites or social networks, they are an indispensable complement to coffees.