If you have been following us these last few months, you have probably seen that we have been gradually introducing some new elements or colors in our brand. All of them are part of our new image, on which we have been working for several months and that today, finally, we present to you.
Since the company was founded in 1978 our values have been our compass and, therefore, our objectives as importers of Green coffee are based on them. Therefore, it is important to us that everything we stand for and believe in is reflected in our visual identity.
With this change we also mark the beginning of a new stage in Mare Terras Coffee, in which, in addition to a generational change, we also introduce some new features in order to evolve and adapt to the current paradigm, such as our online store that we will launch soon!
Introducing our new claim. With it we want to show our mission and everything we work for: sustainability, traceability, training, innovation, our quality control and the development of projects at source.
Our image: all in red
If there is one thing that has represented our brand since its beginnings and that we were very clear that we were going to maintain in this change of image, it is our color: the burgundy of the Coffee cherries, which are the origin of our product. Now we add green and sand. And how could it be otherwise, we also keep our isotype with some small changes.
Every detail of our new visual identity is designed to evoke everything we are and everything we want to become. From our typographies to the illustrations of coffee leaves or the way in which we introduce the Producers in the silhouettes of the countries of origin, they are selected and used with the intention of helping us to graphically transmit our message.
If you want to know more, we invite you to take a look at our new website and follow us on Instagram, where you will be able to see much more content on our rebranding and follow closely all the changes we have in store.
Thank you for being part of this new stage of Mare Terra Coffee.
