Coffee Heritage Project
From bean to future
Why was the project born?
Project objectives
The main objective is to raise awareness, educate and motivate new generations about the professional and development opportunities offered by the specialty coffee value chain. Through workshops, lectures and practical experiences, the aim is to:
- To awaken the interest of young people in the world of Coffee.
- To provide comprehensive knowledge of the coffee production chain, from the Farm to the final consumer.
- To promote youth leadership and innovation within the coffee sector.
- To ensure generational succession in coffee growing.
To whom it is addressed
Students from technical schools or agricultural training centers
Young people who are in the process of learning about agriculture, entrepreneurship or rural development. They are offered a concrete way to apply what they have learned, with tools that allow them to generate impact in their communities through Coffee.
Sons and daughters of coffee growers
All those who have known the work in the fields since they were children. Many are at a stage where they must decide whether to continue coffee farming or look for other paths. This project shows them that staying in the fields can be an attractive option if new ideas, technologies and business models are incorporated.
Young people with an entrepreneurial spirit
Young people interested in developing projects related to Coffee, beyond Cultivation. We are talking about the transformation of the bean, the sale of value-added products, rural tourism, local brands, fair trade, among other initiatives that add value and dynamize the sector.
The project also seeks to be inclusive, promoting the active participation of young women and groups traditionally less represented in decision-making spaces within the coffee world. We want all Profiles to have the opportunity to grow, propose and lead.
In short, it is aimed at young people who see Coffee not only as a family tradition or just another crop, but also as an opportunity to innovate, undertake and build a future in their own communities.
Nicaragua
Project start-up in 2023.
In 2023, we initiated actions in Nicaragua, collaborating with local Producers and educational centers such as the Ocotal Technology Center. The project focuses on improving the quality of Coffee and promoting generational change through technical training and links with the community.
Where it is applied
El Salvador
Talks held in 2025
In 2025, the project was developed in El Salvador with a dual mission: to prepare the Harvest with the R&D team and to connect with young people from the Las Cruces mill. The experience reinforced the value of coffee as a cultural and social driver, and as an inspirational tool for new generations.
Where it is applied
Nicaragua
Start of the project in 2023.
In 2023, we initiated actions in Nicaragua, collaborating with local Producers and educational centers such as the Ocotal Technology Center. The project focuses on improving the quality of Coffee and promoting generational change through technical training and links with the community.
El Salvador
Talks held in 2025
In 2025, the project was developed in El Salvador with a dual mission: to prepare the Harvest with the R&D team and to connect with young people from the Las Cruces mill. The experience reinforced the value of coffee as a cultural and social driver, and as an inspirational tool for new generations.
Related posts
El Salvador 2025: Where coffee farming inspires the future
In February 2025, our R&D team traveled to El Salvador to prepare for the 2025...
A small country, producer of great coffees
Our last destination of our coffee trip to Central America: El Salvador. A small country...
One more step in our project in Nicaragua
During our visit to Nicaragua in the spring of 2023, we took a decisive step...
