On this occasion, we sat down to talk with Alejandro, one of the founders of Nokora Specialty Coffee, one of the most solid and authentic specialty coffee proposals in Bilbao, Spain. His story is a clear example of how passion, knowledge and vision can transform a traditional industry.

From the world of electronics to the coffee bar

Alejandro did not come to coffee by chance, although he did take an unconventional path. After almost two decades working in another company, where he trained in quality control, he decided to take a professional turn and bet on a dream of his own: to bring specialty coffee to his city. “In Bilbao, coffee was mostly roasted. Now, more and more people are looking for something different,” he tells us.

Bilbao begins to savor specialty coffee

In recent years, and especially in the last year and a half, the change has been palpable. Although the road has not been easy, there are more and more places that bet on coffees of origin, quality and history. “People are starting to ask questions, to differentiate flavors. And that is key for this movement to continue”, says Alejandro.

The future looks promising: “In five years, the Basque consumer will know how to distinguish a well-roasted coffee of good origin and will make conscious decisions”.

Education, origin and Profile: Nokora’s key features

At Nokora Specialty Coffee, it’s not just about serving coffee. It’s about creating a link between the product, the Producer and the consumer. “We want to understand what the customer likes, and from there, propose something that suits their palate: chocolates, caramel, floral, fruity…”.

The rotation of origins and processes is part of the project’s DNA, helping customers understand the seasonality and sensory diversity of specialty coffee. The espresso and filter profiles are worked separately, always seeking balance, clarity and authenticity.

A transparent chain, a relationship with purpose

Alejandro highlights the importer as an essential link in maintaining traceability and the relationship with origin, valuing his commitment to the Producers, transparency and the building of lasting relationships.

“Certification is important, but at Nokora we prefer to value other parameters: the connection with the Producer, the way he works, how he treats his community. That, in the end, has much more impact,” he says.

Inspiration and community

Alejandro does not walk alone. Along his path he has found references, people who have inspired him and accompanied him in his evolution. “This world has something special: it connects people with a common vision. And that pushes you to improve every day.”