Conveying knowledge: we explain the business structure of Mare Terra Coffee, the current situation of the sector and the new trends in speciality coffee.

Students from the University of Texas, located in the city of Austin, visited us as part of their educational trip as part of the Master Business Administration programme. On 2 June, on their first day visiting different companies in Barcelona, the students visited the Mare Terra Coffee facilities for a presentation aimed at explaining the corporate structure of the corporation and how the different business units of our company work. The experience prepared for these 33 students consisted of a presentation, a visit to our offices in the RDIT building of the Polytechnic University of Catalonia, where our training room and our laboratory certified by the Specialty Coffee Association are located, a visit to our warehouse to learn about the optimal conditions for the conservation of coffee and a tasting of 5 coffees of different origins and characteristics to introduce them to the world of specialty coffee and identify new organoleptic sensations.

The group from the University of Texas led by the Head of the Marketing Department, Andrew Gershoff, was very interested in the new trends in the world of specialty coffee and how the Spanish coffee market is doing after the pandemic. Our colleague Giovanna Rocha, Q Grader and Director of the Purchasing Department answered all the questions and curiosities of the students.

Thank you very much for your visit!